CLIENT IMPACT

Improved footfall quality and in-store conversion through a structured retail performance and activation program.

INDUSTRY: Consumer, Retail & Lifestyle
CAPABILITIES: Strategy • Sales & Growth • Marketing

CONTEXT

Our client, a leading retail business in the Middle East have an established store footprint and a strong omnichannel presence. The organization operated across multiple locations with varied trading performance and differing customer dynamics. Leadership required a structured growth program to improve consistency and strengthen commercial outcomes.

THE CHALLENGE

Footfall and conversion performance were inconsistent across priority locations, despite ongoing promotional activity. High traffic did not always translate into store productivity, and key teams lacked one shared performance lens to identify what was driving results. The client needed to improve traffic quality, raise conversion, and strengthen execution discipline—without relying solely on discounting.

OUR APPROACH

  • Conducted a footfall-to-conversion diagnostic across store clusters
  • Built a store performance framework covering traffic, conversion, basket size, and repeat
  • Identified key levers across activation, customer journey friction, and execution readiness
  • Designed a trading calendar aligned to footfall-building vs conversion-driving objectives
  • Established a weekly performance cadence to sustain execution discipline and accountability

OUTCOME

Improved visibility of performance drivers, strengthened alignment between marketing and trading outcomes, and created a repeatable execution model for sustained uplift.

DELIVERABLES

  • Store performance diagnostic & opportunity map
  • KPI framework + dashboard structure
  • Trading calendar & activation plan
  • Store cluster action plans
  • Operating rhythm for performance improvement

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